Enable B2B Commerce Without Compromising Complexity
Deliver seamless, self-service buying experiences while supporting the pricing, contracts, and workflows your business depends on.
B2B commerce is not “B2C with a login.”
It’s a different buying motion—one that blends self-service, sales-assisted workflows, and deep operational integration.
McFadyen enables complex B2B commerce ecosystems that scale across customers, channels, and regions.
The Reality of B2B Commerce
Why Most B2B Commerce Initiatives Stall
B2B organizations face challenges that consumer-focused platforms weren’t designed to handle:
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Customer-specific pricing and contracts
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Large, complex catalogs
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Sales-assisted buying journeys
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ERP-driven processes and constraints
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Channel conflict and dealer models
Without the right strategy and architecture, B2B commerce becomes brittle—or unused.
Our Enablement Model
Designed for How B2B Buyers Actually Buy
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Self-Service Where It Makes Sense
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Personalized catalogs and pricing
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Contract and account-based experiences
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Reorder and replenishment workflows
Sales-Assisted Where It Matters
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Guided selling
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Quote and approval workflows
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Account management tools
Operationally Integrated
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ERP, OMS, and inventory alignment
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Real-time availability and pricing
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Scalable governance and controls
AI in B2B Commerce
Using Intelligence to Simplify, Not Obscure
AI enhances B2B commerce when applied with discipline:
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Guided product discovery
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Predictive reordering and replenishment
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Sales insights and next-best actions
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Exception detection and resolution
These capabilities improve efficiency without removing human judgment.
We Focus On
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Distributors & wholesalers
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Manufacturers selling direct or hybrid
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Enterprises with complex pricing and contracts
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Organizations modernizing legacy B2B portals
Get There Faster with SmartLaunch
SmartLaunch for B2B Commerce provides a proven foundation to launch faster while supporting complex requirements from day one.
